What is AI visibility?

AI visibility is whether an AI assistant names your firm when somebody asks it to recommend one, measured by asking the question and reading the answer rather than by inspecting your site. Measured across every audit we have run, the large majority of firms are not returned at all — the common outcome is absence, not a low ranking. The current figure and sample size are on the Index, which recomputes them as audits accumulate.

Glossary · Research

AI visibility

Also called AI search visibility, LLM visibility.

AI visibility is whether an AI assistant names your firm when somebody asks it to recommend one, measured by asking the question and reading the answer rather than by inspecting your site.

What we can add

Measured across every audit we have run, the large majority of firms are not returned at all — the common outcome is absence, not a low ranking. The current figure and sample size are on the Index, which recomputes them as audits accumulate.

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